While Jeff has worked on everything from roller coaster TV commercials for Elitch Gardens to beer coasters for Rock Bottom Restaurants, he applies the same standards to all of his work:


First and foremost, the work has to work. And work it has. A direct mail piece for networking manufacturer McDATA netted an unheard of 43% response rate. Not bad when you consider that 3% in direct mail is considered quite good.


Every project, no matter how big or small, deserves a big idea. And that holds just as true for a paper place mat atop a table in Village Inn as it does for a double-truck newspaper ad in the Denver Post.


Pithiness leads to effectiveness. In today’s busy world where attention spans are measured by the nanosecond, if it isn’t simple, short and sweet, people won’t get it. They don’t have time to.


In January of 1985, Jeff was hired by Henry Gill Advertising, and penned his way up the ladder—all the way from Copywriter to Creative Director. There he honed his craft for over 12 years. Weary of being a big fish in someone else’s pond,  Jeff opened Marlin Creative back in 1997.  Since then, he has been offering copywriting, creative direction, and producing services to a wide variety of clients on a freelance basis.


Jeff graduated with honors from the University of Illinois in 1984, fittingly enough some might argue, with a B.S. degree in Advertising.




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